Hazrat Moulana Muhammad Ilyaas (rahmatullahi ‘alaih) once mentioned the following:
One should think of different ways to bring people closer to Deen and connect them to the effort of Deen, just as the people of the world think of different methods to promote their business objectives. When dealing among people, then the approach one finds to be most appropriate for each person should be adopted in order to win him towards Deen.
(Malfoozaat Hazrat Moulana Muhammad Ilyaas (rahmatullahi ‘alaih) pg. 80)